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A Market Analysis of Color Printers Was Conducted

A Market Analysis of Color Printers Was Conducted

The printer manufacturing industry seems to be seeing rapid growth. Manufacturers are undoubtedly looking to expand their product lines and develop innovative goods in order to grab a share of the rapidly growing market. The manufacturers are engaged in the color-printer sector only for the purpose of expanding their product lines. There is fierce rivalry amongst the manufacturers, who are all focusing on keeping the prices as low as possible in order to grab the market. It should be noted that, although Hewlett-Packard Co. is the market leader in monochrome printing, the firm that will dominate the color printing industry is still up in the air.


The future of the color printer industry, on the other hand, is expected to be bright, according to individuals who are investing in these businesses. The investors are very hopeful because these printers, which use four times the amount of cyan, magenta, yellow, and black toner compared to a monochrome printer, would generate images of much better quality than monochrome printers. The market, which is now a billion-dollar business, will grow by orders of magnitude.

Lexmark, the printing giant, has expanded its product line with the introduction of the c52x series, which includes the c524n, in June of this year. Previously, there was a significant gap in its color line-up; the lowest-end c510, for example, could only print approximately 8 color and 30 monochrome images in a single minute, which wasn't very quick. Along with the low-end c762, there was also the high-end c762, which, although having a faster speed, was much more costly, making it too expensive for small businesses and home users to purchase. Because there was no alternative product on the market that met the needs of the customers, Lexmark's rivals enjoyed an advantage over the company.

The advent of the Lexmark c524n, on the other hand, altered everything.

They launched this product at a relatively cheap price, making it more accessible for the general public. This network-ready colour laser printer has a dpi resolution of 1200*1200 and can print up to twenty pages per minute. It has excellent color output and has a print speed of up to twenty pages per minute. It is possible to print the very first page in as little as 13 seconds. The model has a maximum monthly duty cycle of 65000 pages, which is very remarkable considering its size. As a result of its 437.5MHz CPU and 128Mbytes of memory, the new c524 significantly lowers the time it takes for print tasks to complete. The memory may be increased to 576 MB, which reduces the amount of time spent waiting for print jobs to complete. Furthermore, color care technology and the Lexmark coverage estimator assist in controlling the costs associated with the use of color toner. The model, which weighs 57 pounds, measures 17.3 inches in width, 19 inches in height, and 20.2 inches in depth. A CD containing the user's handbook and printer software, as well as a power cable, a paper exit extension tray, a set-up sheet, and toner cartridges in the colors of cyan, yellow, magenta, and black, are included with the purchase of the printer. The product is covered by a one-year guarantee that includes on-site repair.

It goes without saying that outsourcing of information technology and consumer electrical items lowers the production costs of the products, which in turn serves to reduce the prices of the finished goods produced by the outsourcing company. The issue is, how low must the profit margins of the manufacturers be kept in order to remain competitive in today's color printing market?

The c524n was evaluated in the present analysis lab at a product volume of 1,20,000 units, with the premise that the model was manufactured in China, according to the findings. An investigation was carried out into the procurement prices of commodity components, the manufacturing costs of manufactured components, and the labor rates charged at various locations. It was projected that the cost of manufacturing per unit would be about £265. In accordance with the cost allocation, the printer mechanism and its assembly were estimated to cost about £51. The electrical components and assembly cost £60 in total. In addition, expenses for laser power supply, consumables assembly, fuser assembly, paper assembly, control panel assembly, and final preparations were incurred.

The product was intended to be priced at £390 at the time of its introduction. However, this was not the case. Lexmark, on the other hand, set the price of the product at almost half of what it was initially planned to cost in certain markets. In an astute move, the firm equipped the toner with a variety of toner cartridges in order to maximize its income potential. The customer's budget dictated whether to raise or reduce the amount of toner in the printer cartridge. The more costly versions with more toner met the needs of the corporate sector, while the lower-priced models with low yield cartridges were well-suited for small offices and even home users on a tighter budget.

With its competitive pricing, the device was a huge success, precisely tailored to satisfy the requirements of both consumers and producers while also competing with its rivals in the lucrative color printer industry. The product is still in production. The print quality, according to Lexmark, was "Photorealistic." Because of its chemically processed, spherical toner that delivers a 1200*1200 dpi resolution, as well as the fact that the new print head has four lasers in a single unit with a mirror, it is a good choice. Lexmark was able to take on the enterprise sector, as well as its rivals, namely Hewlett-Packard, as a result of the machine.

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